Corporate Financial Accounting 14th Edition by Carl Warren,James Reeve,Jonathan Duchac

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Continuing Company Analysis-Amazon: Fixed asset turnover ratio
Amazon.com, Inc. is the world's leading Internet retailer of merchandise and media. Amazon also designs and sells electronic products, such as e-readers. Netflix, Inc. is the world's leading Internet television network. Both companies compete in the digital media and streaming space. However, Netfix is more narrowly focused in the digital streaming business than is Amozon. Sales and average book value of fixed assets information (in millions) are provided Amozon and Netflix for a recent year as follows:

A. Compute the fixed asset turnover ratio for each company. (Round to one decimal place.)
B. Which company is more efficient in generating sales from fixed assets?
C. Interpret your results.