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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

النسخة 17الرقم المعياري الدولي: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

النسخة 17الرقم المعياري الدولي: 978-0077842161
تمرين 3
Define the country-of-origin effect and give examples.
التوضيح
موثّق
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Country-of-origin effect (COE) is also k...

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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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