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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

النسخة 17الرقم المعياري الدولي: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

النسخة 17الرقم المعياري الدولي: 978-0077842161
تمرين 4
The text discusses stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about country-of-origin effect on product perception. Explain each and give an example.
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Country-of-origin effect (COE) is also k...

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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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