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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

النسخة 17الرقم المعياري الدولي: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

النسخة 17الرقم المعياري الدولي: 978-0077842161
تمرين 1
One of the first things companies discover about international patterns of channels of distribution is that in most countries, it is nearly impossible to gain adequate market coverage through a simple channel-of-distribution plan. Discuss.
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The degree of coverage by a channel of d...

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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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