Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

تمرين 1

State whether each of the following illustrates strategic or tactical planning:
a. Global automakers begin setting up manufacturing plants in India.
b. The merging of Play N Trade Video Games and Dimensions Games Corporation.
c. The Washington Redskins trade multiple draft picks to draft Baylor QB Robert Griffin III.
d. A regional airline looks for ways to expand to other areas of the country.