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book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

النسخة 15الرقم المعياري الدولي: 9781111579715
book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

النسخة 15الرقم المعياري الدولي: 9781111579715
تمرين 4
Over which of Porter's Five Forces do consumers have the greatest influence? Over which do they have the least? How might these factors affect a firm's overall marketing strategy?
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Porter's five force :
Porter's five for...

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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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