
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
النسخة 15الرقم المعياري الدولي: 9781111579715
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
النسخة 15الرقم المعياري الدولي: 9781111579715 تمرين 10
How does the BCG matrix help marketers decide which products to offer? According to the matrix, which types of products are most desirable, and why?
التوضيح
BCG matrix :
Boston Consulting Group is ...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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