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book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

النسخة 15الرقم المعياري الدولي: 9781111579715
book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

النسخة 15الرقم المعياري الدولي: 9781111579715
تمرين 1
What is the difference between a skimming price strategy and a penetration pricing strategy? Under which circumstances is each most likely to be used?
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Skimming pricing strategy:
This strateg...

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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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