Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

تمرين 11

Suppose that in your job you face situations that require you to make decisions about what is right or wrong and then act on these decisions. Describe such a situation. Without disclosing your actual decision, explain what you based it on. What and whom did you think of when you were considering what to do? Why did you consider them?