Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

تمرين 29

iExplore
iExplore is an Internet company that offers a variety of travel and adventure products. Learn more about its goods, services, and travel advice through its website at www. iexplore.com.
a. Based on the information provided at the website, what are some of iExplore's basic products?
b. What market segments does iExplore appear to be targeting with its website? What segmentation variables is the company using to segment these markets?
c. How does iExplore appeal to comparison shoppers?