Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

تمرين 1

Amazon
Some mass-market e-commerce sites, such as Amazon, have extended the concept of customization to their customer base. The company has created an affinity group by drawing on certain users' likes and dislikes to make product recommendations to other users. Check out this pioneering online retailer at www.amazon.com.
What might motivate some consumers to read a "Top Selling" list?