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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
النسخة 17الرقم المعياري الدولي: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
النسخة 17الرقم المعياري الدولي: 978-1285895321 تمرين 27
When developing a new product, a company often test-markets the proposed product in a specific area or location. Suppose you wish to test-market your new, revolutionary SuperWax car wax, which requires only one application for a lifetime finish. Where and how would you test-market your new product?
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Car Waxing is very tough and time-taking...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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