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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
النسخة 17الرقم المعياري الدولي: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
النسخة 17الرقم المعياري الدولي: 978-1285895321 تمرين 16
The brand name Xerox is sometimes used generically to refer to photocopiers, and Kleenex is used to refer to facial tissues. How can the manufacturers protect their brand names, and why would they want to do so?
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Brand names need to be protected by the ...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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