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book Fundamentals of Cost Accounting 2nd Edition by William Lanen, Carolyn Wells, Michael Maher cover

Fundamentals of Cost Accounting 2nd Edition by William Lanen, Carolyn Wells, Michael Maher

النسخة 2الرقم المعياري الدولي: 978-0077274993
book Fundamentals of Cost Accounting 2nd Edition by William Lanen, Carolyn Wells, Michael Maher cover

Fundamentals of Cost Accounting 2nd Edition by William Lanen, Carolyn Wells, Michael Maher

النسخة 2الرقم المعياري الدولي: 978-0077274993
تمرين 15
Customer Profitability
Lighthouse Company divides its customers into Premium customers and Standard customers. The company has one full-time customer representative per 100 Premium customers and one full-time customer representative per 1,000 Standard customers. Customer representatives receive salaries plus bonuses of 1 percent of customer gross margin. Lighthouse spends 80 percent of its promotion costs on Premium customers to encourage their loyalty.
Customer Profitability  Lighthouse Company divides its customers into Premium customers and Standard customers. The company has one full-time customer representative per 100 Premium customers and one full-time customer representative per 1,000 Standard customers. Customer representatives receive salaries plus bonuses of 1 percent of customer gross margin. Lighthouse spends 80 percent of its promotion costs on Premium customers to encourage their loyalty.     Required  a. What is the excess of gross margin over customer costs for each category of customer  b. Write a short memo that evaluates customer profitability.
Required
a. What is the excess of gross margin over customer costs for each category of customer
b. Write a short memo that evaluates customer profitability.
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Fundamentals of Cost Accounting 2nd Edition by William Lanen, Carolyn Wells, Michael Maher
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