Selling 8th Edition by Stephen Castleberry,John Tanner

تمرين 2

Michelle Obama, as First Lady, has made childhood obesity an important issue. Suppose her goals include reducing sugar content in children cereals, making vegetables more palatable, and reducing fat in the overall diet. Identify three product categories (not including vegetables) for which derived demand would influence manufacturers and producers of consumer packaged goods (foods sold to be cooked and/or eaten at home). Include at least one product affected positively and one affected negatively.