Selling 8th Edition by Stephen Castleberry,John Tanner

تمرين 11

Which communication tools would you use to communicate the following facts?
a. We have been in business for over 75 years.
b. As a salesperson, I have been certified by the state to sell this product.
c. Even though I?ve been selling this product for only two months, I do possess the necessary product knowledge.
d. I know our last product was a flop, but this product was developed with extensive test marketing.
e. Unlike our competitors, my company has never been sued by a customer