Selling 8th Edition by Stephen Castleberry,John Tanner

تمرين 2

Although you have been shown only a portion of the conversation, evaluate Ginger's performance in terms of the following:
a.?Selling benefits, not features
b.?Using trial closes
c.?Using communication aids to strengthen the presentation
d.?Responding to objections
e.?Attempting to gain commitment at the proper time