Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

تمرين 5

Assume you are in charge of fundraising for an organization on your campus-a student club, a social fraternity or sorority, a business fraternity, a non-profit group, or any other such organization. It is your job to identify a suitable project and to manage the project's marketing communications. For the purpose of this exercise, identify a fundraising project idea and apply the subset of the model involving fundamental decisions. In other words, explain how you would position your fundraising project, whom you would target, what objective(s) you would set, and how much (ballpark figure) you would budget for marcom efforts.