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book Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews cover

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

النسخة 9الرقم المعياري الدولي: 978-1111580216
book Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews cover

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

النسخة 9الرقم المعياري الدولي: 978-1111580216
تمرين 14
In what sense is behavioral segmentation information about customers more diagnostic of their future purchase behavior than is, say, demographic information
التوضيح
موثّق
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Importance of Behavioral Segmentation
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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