
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 1
A reality of communication is that the same sign often means different things to different people. The red ribbon, for example, means different things to different groups. Provide a good example from your own personal experience in which the same sign might have differential meaning for diverse people. What are the general implications for marketing communications
التوضيح
Signs and Symbols are often used by Mark...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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