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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 1
There are three general strategies for changing attitudes. Explain each, using, for illustration, consumers' attitudes toward a fast-food chain of your choice (McDonald's, Burger King, KFC, etc.).
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موثّق
Strategies for Changing Attitudes
Attit...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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