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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 2
A television advertising schedule produced the following vehicle frequency distribution:
a. What is the reach for this advertising schedule
b. What is the effective reach
c. How many GRPs does this schedule generate
d. What is the frequency for this schedule
a. What is the reach for this advertising schedule
b. What is the effective reach
c. How many GRPs does this schedule generate
d. What is the frequency for this schedule
التوضيح
موثّق
موثّق
Vehicle Frequency Distribution
a.
Reach...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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