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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 8
A TV program has a rating of 17.6. With approximately 114.7 million television households in the United States as of 2012, what is that program's CPM if a 30-second commercial costs $600,000 Now assume that an advertiser's target audience consists only of people ages 25 to 54, which constitutes 62 percent of the program's total audience. What is the CPM-TM in this case
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CPM that is Cost-per-thousand where in M...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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