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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 9
Which is more important for an advertiser: maximizing reach or maximizing frequency Explain in detail.
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Reach means the percentage of target aud...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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