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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 3
Assume you are the chief marketing officer of a large, well-known CPG company (e.g., P G, Unilever, or Johnson Johnson). What steps might you take to restore a balance of power favoring your company in its relations with retailers
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Restoring the Balance Of Power
As the n...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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