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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 6
Go through a Sunday newspaper and select three FSIs. Analyze each in terms of what you think are the marketer's objectives in using this particular promotion. Do not restrict your chosen FSIs to just those offering coupons.
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FSIs (freestanding Insert): It is a meth...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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