Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

تمرين 8

Describe your recent experiences with either group coupons (e.g., Groupon, Living Social) or mobile phone coupons. (Consult a friend if needed.) Have these technological changes helped spark your interest in couponing The brands or services purchased Discuss any problems experienced with the new methods.