Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

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The National Football League (NFL) does not permit players to wear logos of sponsoring brands. For discussion sake, let us assume that the NFL suspends its prohibition of players displaying brand logos on their uniforms. Now suppose that you are the event manager for a brand of your choice and you want to sponsor a specific NFL football player to represent your brand. Which player would you sponsor and why To justify your choice fully, you must describe your brand's target audience and indicate the image you desire to associate with your brand.