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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 2
Choose a grocery product category and analyze the various brands in this category in terms of their packaging features designed to attract consumers' attention. Identify the packaging features that make some brands in this category more or less attentiongaining than others.
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A product may have various features that...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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