Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

تمرين 11

During past decades, cigarette advertisements were responsible for a very large percentage of all billboard advertising in the United States. The same is true for alcohol. What explanations can you offer for why these products dominated the billboard medium What is it about consumer behavior related to these products that would make billboards an especially attractive advertising medium