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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
النسخة 9الرقم المعياري الدولي: 978-1111580216 تمرين 13
The Outhouse Springs bottled water case illustrated an effective application of billboard advertising. With reference to the material on "buzz generation" and viral marketing covered in Chapter 21, what is it about this particular campaign that may make these results atypical and thus unrepresentative of more mundane products advertised via billboards
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The case example of 'OS' though shows th...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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