Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

تمرين 17

Clearly distinguish among aptitude, skill, and personal characteristics as unique determinants of salesperson performance. Considering only aptitude and personal characteristics, provide an assessment of whether you possess the aptitude and personal features for a successful career in (1) computer sales for a company like Apple or IBM, and (2) trade sales for a company such as Procter Gamble or General Mills. Offer reasons why you think you would (or would not) succeed.