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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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What characteristics of a new product will help it to move through the early stages of the product life cycle more quickly Briefly discuss each characteristic-illustrating with a product of your choice. Indicate how each characteristic might be viewed in some other country.
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Though it is assumed that all products p...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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