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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
النسخة 19الرقم المعياري الدولي: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
النسخة 19الرقم المعياري الدولي: 978-0078028984 تمرين 15
Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special assumptions you have to make to obtain an answer):
a. A postal scale for products weighing up to 2 pounds.
b. Children's toys: (1) radio-controlled model airplanes costing $80 or more, (2) small rubber balls.
c. Heavy-duty, rechargeable, battery-powered nut tighteners for factory production lines.
d. Fiberglass fabric used in making roofing shingles.
a. A postal scale for products weighing up to 2 pounds.
b. Children's toys: (1) radio-controlled model airplanes costing $80 or more, (2) small rubber balls.
c. Heavy-duty, rechargeable, battery-powered nut tighteners for factory production lines.
d. Fiberglass fabric used in making roofing shingles.
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Looking on the marketing mix, place and ...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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