BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

تمرين 4

Why would intermediaries want to be exclusive distributors for a product Why would producers want exclusive distribution Would intermediaries be equally anxious to get exclusive distribution for any type of product Why or why not Explain with reference to the following products: candy bars, batteries, golf clubs, golf balls, steak knives, televisions, and industrial woodworking machinery.