BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

تمرين 20

Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes Will wholesalers be eliminated If not, what wholesaling functions will be most important Are there any particular lines of trade where wholesalers may have increasing difficulty