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book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

النسخة 19الرقم المعياري الدولي: 978-0078028984
book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

النسخة 19الرقم المعياري الدولي: 978-0078028984
تمرين 5
In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on "consistent" and "complete" messages implies with respect to promotion blends.
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Promotion is the method through which th...

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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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