
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
النسخة 19الرقم المعياري الدولي: 978-0078028984
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
النسخة 19الرقم المعياري الدولي: 978-0078028984 تمرين 16
If sales promotion spending continues to grow-often at the expense of media advertising-how do you think this might affect the rates charged by mass media for advertising time or space How do you think it might affect advertising agencies
التوضيح
Mass media advertising and sales promoti...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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