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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
النسخة 19الرقم المعياري الدولي: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
النسخة 19الرقم المعياري الدولي: 978-0078028984 تمرين 10
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hill side Veterinary Clinic. Look through the "Marketing Strategy" section.
a. A veterinary clinic located in another town gives its customers a 10 percent discount on their next vet bill if they refer a new pet owner to the clinic. Do you think that this would be a good idea for Hillside Does it fit with Hillside's strategy
b. The same clinic offered customers a sort of cumulative discount-an end-of-year refund if their total spending at the clinic exceeded a certain level. That clinic sees it as a way of being nice to people whose pets have had a lot of problems. Do you think that this is a good idea for Hillside Why or why not
a. A veterinary clinic located in another town gives its customers a 10 percent discount on their next vet bill if they refer a new pet owner to the clinic. Do you think that this would be a good idea for Hillside Does it fit with Hillside's strategy
b. The same clinic offered customers a sort of cumulative discount-an end-of-year refund if their total spending at the clinic exceeded a certain level. That clinic sees it as a way of being nice to people whose pets have had a lot of problems. Do you think that this is a good idea for Hillside Why or why not
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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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