BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

تمرين 14

A producer distributed its riding lawn mowers through wholesalers and retailers. The retail selling price was $800, and the manufacturing cost to the company was $312. The retail markup was 35 percent and the wholesale markup 20 percent. ( a ) What was the cost to the wholesaler To the retailer ( b ) What percentage markup did the producer take