Management 11th Edition by Richard Daft

تمرين 1

Central City Museum
The recently completed new building to house the exhibits and staff of the Central City Museum was located adjacent to the campus of a private university. The new building was financed by the generosity of local donors. The university provided the land and would cover the annual operating expenses with the understanding that the museum would provide a resource for student education. The new governing board would be made up of key donors, as well as selected university administrators and faculty members.
The planning committee of the governing board hired two business students to interview various stakeholders about the future direction of the museum in its new relationship with the university. These interviews were conducted in person, and the interviewees seemed uniformly interested and eager to help. The major questions pertained to the future mission and goals of the museum. Some excerpts from the interviews are listed here:
A major donor: I think the museum should be a major
community resource. My wife and I gave money for the
new building with the expectation that the museum would
promote visits from the public schools in the area, and particularly
serve the inner-city children who don't have access
to art exhibits. We don't want the museum to be snobbish
or elitist. The focus should definitely be local.
A university administrator: The important thing is to
have lively contemporary exhibits that will attract both
university students and community adults and provide
new insight and dialogue about current events. We can
bring attention to the museum by having an occasional
controversial exhibit, such as on Islamic art, and exhibits
that appeal to Hispanics and African-Americans. This approach
would entail bringing in traveling exhibitions from
major museums, which would save the administrative costs
and overhead of producing our own exhibits.
Head of the art history department: The key thing is
that the museum will not have the artistic resources or the
financial resources to serve the community at large. We
have a wonderful opportunity to integrate the museum
with the academic faculty and make it a teaching institution.
It can be a major resource for both undergraduate
and graduate students in art education and art history.
We can also work with engineering students, architecture
students, and liberal arts students. This is a unique opportunity
that will distinguish our art history department's
teaching mission from others in the country.
A faculty member in the art history department:
The best use of the museum's relationship with the university
is to concentrate on training Ph.D.-level students
in art history and to support scholarly research. I strongly
urge the museum to focus on graduate education, which
would increase the stature of the university nationally.
Graduate students would be involved in the design of
exhibits that would fit their research. Trying to make the
museum popular on campus or in the community will
waste our limited resources. Our Ph.D. graduates will be
sought after by art history departments throughout the
country.
The reason you have been given this information from the interviews is that you have been invited to interview for the position of museum director. The previous director retired with the understanding that a new director would be hired upon the completion of fundraising and construction of the new building. You are thinking about what you would do if you took the job.
What goal or mission for the Central City Museum do you personally prefer As director, would you try to implement your preferred direction Explain.