Contemporary Engineering Economics 6th Edition by Chan Park

تمرين 10

Consider the two companies Google and Yahoo, which compete with each other in the mobile advertising sector. Google enjoys strong relationships among businesses and has a dominant role in online search. Get these companies' most recent annual reports from their websites, and answer the following questions.
(a) On the basis of the most recent financial statements, comment on each company's financial performance in the following areas:
• Asset management
• Liquidity
• Debt management
• Profitability
• Market trend
(b) Check the current stock prices for both companies. The stock ticker symbol is GOOG for Google and YHOO for Yahoo. Based on your analysis in (a), which company would you bet your money on and why