Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

تمرين 31

You are the director of social media and online marketing for Fit-ology, a company that designs online fitness and nutrition plans for customers. As part of customers' online fitness programs, you encourage (but don't require) them to purchase your nutritional shakes. With 210 calories, 2 grams of fat, 21 grams of carbs, 29 grams of protein, and 25 flavors, they are a great meal substitute or postworkout snack. The problem is that sales of the shakes have declined each month for the last six months. In truth, you haven't really promoted them because you have been rolling out new fitness plans and redeveloping your interactive website.
To encourage Fit-ology customers to purchase the shakes, you'll email them an offer of 20 percent off their next shake order with a minimum purchase of a 30-serving supply (current price: $120 or $4 \ shake; you do the math to figure out the sale price) and throw in four free shake packets. To get the discount, they'll need to use the promotional code Fit- Shake when they submit their online order. Tell them where \ how they can make their purchase, reacquaint them with the shake, and give them a reason to act now. (You can assume that legal language about not combining this offer with any other offer, not using the offer to pay for taxes and processing \ shipping charges, and a few other caveats will be typed in small print at the bottom of the letter. You can also assume a disclaimer regarding food allergies and weight-loss guarantees.)