Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

تمرين 4

You are a store manager at a discount clothing retailer in the southern United States. The clothing retailer, Stacey's, has a corporate office in each state where there are satellite retail locations: North Carolina, South Carolina, Georgia, Alabama, Mississippi, Tennessee, and Kentucky. Each month store managers are required to attend a store managers' meeting at the Stacey's corporate offices in their state. Most managers drive an average of 100 miles to reach the monthly store meetings; some drive as many as 175 miles.
The meetings are important to Stacey's because they allow managers from different stores to interact, share ideas, and build community. Additionally, the monthly meetings allow the corporate team to show store managers new products and highlight features of the inventory that will be arriving in the next month. Unfortunately, you've noticed that while you are away at the managers' meetings, sales in your store are down an average of 10 percent each day of your absence. You feel that traveling to the meetings not only cuts into your own productivity but also costs the company a significant amount of money.
Since you recognize the importance of meeting with other managers and having a good connection to corporate, you would like the company to implement a monthly managers' video Web conference and biannual meetings at each state's headquarters in place of the monthly face-to-face meetings. You decide to research three viable options for video Web conferencing and submit a proposal for your idea to your boss in Birmingham, AL.