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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
النسخة 3الرقم المعياري الدولي: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
النسخة 3الرقم المعياري الدولي: 978-0073381060 تمرين 4
Does a firm have the right to "create" wants and try to persuade consumers to buy products and services they didn't know about earlier What are examples of "good" and "bad" want creation Who should decide what is good and what is bad
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A firm does have the right to create wan...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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