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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

النسخة 3الرقم المعياري الدولي: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

النسخة 3الرقم المعياري الدولي: 978-0073381060
تمرين 15
To help you collect the most useful data for your marketing plan, develop a three-column table:
In column 2, identify the source for each bit of information in column 1, such as doing an Internet search, talking to prospective customers, looking at internal data, and so forth.
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For the marketing plan of a Television c...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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