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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
النسخة 3الرقم المعياري الدولي: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
النسخة 3الرقم المعياري الدولي: 978-0073381060 تمرين 16
Your marketing plan needs a market-product grid to ( a ) focus your marketing efforts and ( b ) help you create a forecast of sales for the company. Use this step:
Define the market segments (the rows in your grid) using the bases of segmentation used to segment consumer and organizational markets.
Define the market segments (the rows in your grid) using the bases of segmentation used to segment consumer and organizational markets.
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There is a company named XYZ which manuf...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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