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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

النسخة 3الرقم المعياري الدولي: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

النسخة 3الرقم المعياري الدولي: 978-0073381060
تمرين 17
Your marketing plan needs a market-product grid to ( a ) focus your marketing efforts and ( b ) help you create a forecast of sales for the company. Use this step:
Use the information and the lost-horse forecasting technique (discussed in Chapter 7) to make a sales forecast (company forecast).
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Lost horse forecast starts with the last...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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