Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

تمرين 17

Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) and in training and motivating your field salesforce to sell the product to food stores (push strategy). What kinds of feedback would you receive from both the advertising and your salesforce How could you increase both the quality and quantity of each