
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
النسخة 3الرقم المعياري الدولي: 978-0073381060
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
النسخة 3الرقم المعياري الدولي: 978-0073381060 تمرين 26
To augment your promotion strategy from Chapter 14:
Use Figure 15-2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and Yellow Pages advertising) can complement each other.
FIGURE 15-2 Advertisers must consider the advantages and disadvantages of the many media alternatives.

Use Figure 15-2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and Yellow Pages advertising) can complement each other.
FIGURE 15-2 Advertisers must consider the advantages and disadvantages of the many media alternatives.

التوضيح
Combination of media complements each ot...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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